Sep 1, 2014

Time for the AFL to walk the walk (in footy boots)

With the AFL finals season in full swing, it's time for the league to own and correct its many errors over the past year.

Sally Whyte — Political reporter

Sally Whyte

Political reporter

The final round of the AFL home and away season wrapped up over the weekend, and head honchos will be hoping that the finals series, staring this week, will focus attention back on the game itself. The Australian is reporting that the league is close to wrapping up yet another broadcast deal, with hopes that it will even surpass the current $1.258 billion deal. It would be a good news story in a year in which what has happened on the sidelines became the main event. The league has admitted there are lessons to learn from its off-field controversies, and has named season 2015 as the “year of the fan”.

But what has every other year been for, if not the fans? Observers of the game would say that it has been years for business in recent times, and that the new focus could help the AFL mend its reputation with fans. The league has started to re-brand as the year finishes up, and observers say it is time to “walk the walk”.

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Leave a comment

3 thoughts on “Time for the AFL to walk the walk (in footy boots)

  1. mikeb

    The fans have been set aside in search of the almighty TV dollar. The AFL will have to rediscover it’s roots or end up soul-less like other major sports overseas where clubs are bought and sold and loyalty lasts only as long as the contract expiry date.

  2. Kevin Herbert

    The only place that the AFL is on the among headline seeking media sports writers.

    So who cares what they think.

  3. Gavin Moodie

    I don’t object to different prices for games depending on the quality of the seat, whether finals or home and away or the popularity of the home and away.

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