Aug 26, 2014

Media briefs: Williams on News … Emmys ratings … terroir terror …

Kim Williams reports on tales from Sydney's public transport system. Plus other media tidbits of the day.

And the award for biggest drop in revenue goes to … It’s the Emmy Awards night in Los Angeles at the moment. Let the back slapping, capped teeth, obligatory teary-eyed cries of joy from the winners (anyone thanking God this year?) and contrived humility from the losers begin! But in the boardrooms of the TV and cable networks, you’d likely see a more sombre atmosphere — just a big frown really (or several) as they prepare for yet another ratings battle. This year, US media analyst group, Media Dynamics (pdf) says the free-to-air (FTA) networks and cable channels saw a 6% fall in ad revenues from their upfronts to US$18.13 billion. That was down US$1.1 billion from the all time high of US$19.31 billion in 2013-14. Some analysts reckon the fall in ad revenues for the FTA networks and cable channels isn’t due to the health of the economy or lower spending by big US consumer products companies. The rise and rise of streaming video companies such as Netflix, Hulu or Amazon is now being blamed (along with soaring mobile ad revenues), although getting accurate ad revenue figures for this sector is very hard. Another media analytics group, EMarketeer puts ad revenue for the video streaming industry at around US$6 billion (which is 50% more than for the entire Australian FTA sector). — Glenn Dyer


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