Aug 22, 2014

Chris Kenny, barista? How The Australian can become profitable

A business that's losing money should cut costs, cut wages, make hard choices and let the market decide, right? Let's see The Australian practise what it preaches, writes a senior economics commentator.

The Australian newspaper, including its online version, is vocal when it comes to the economic debate about labour market flexibility, the need to end penalty wage payments, boosting productivity and skills development.  It is a champion of market forces and limitless flexibility for employees so that firms can remain profitable and can continue to hire workers and keep the overall unemployment rate down.


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26 thoughts on “Chris Kenny, barista? How The Australian can become profitable

  1. rhwombat

    Ah News Corpse: It’s a bit like Slim Pickens riding the bomb at the end of Strangelove.

  2. Lachlan Duncan

    Perhaps The Australian should be monitoring toilet breaks more closely (aka call center work)? Exactly how much time per day do Chris and Judith waste on toilet breaks? I’m sure they would see this sort of monitoring as a positive step in increasing the companies’ efficiency.

  3. klewso

    Don’t be silly – rules applied by Murdoch don’t apply TO Murdoch.

  4. jmendelssohn

    There is of course a problem with the idea that Chris Kenny could retrain as a barista. People value their coffee, and if he made the caffeine equivalent of the tosh the Australian is currently publishing then he would be out on his ear. Unlike News Ltd, the average high quality cafe does not value slops.

  5. morebento

    Clearly the Oz is only kept going because of its use as a power leveraging tool by Murdoch. Would Murdoch’s successors be as interested in running the Oz or will there be a Packer style situation where other business areas are more lucrative?

  6. Bo Gainsbourg

    I think multi tasking is the answer. Let’s up the productivity rate of the individual employee there. Plus it would have the added bonus of sacking, sorry Liberating, some lower paid employees. And Henry E doesn’t seem to write that much, he could surely do some toilet cleaning to save the company as well. Yes its an outstanding opportunity for the Janet’s and co to show the world how a personally savage wage cut its what’s needed to save the “business”.

  7. paddy

    Ah Crikey, the schadenfreude is sweet and deep on this one.

  8. fractious

    This is because of competition and technology at one level, but also because it seems to have a high wage base

    Agreed, but these are not the only problems this business has. One significant one not addressed is that, like car manufacturers a decade ago or the British motorcycle industry 40 years ago, it produces an outdated product that fewer and fewer want. Yes, drastically reducing wages may help, but there’s no point churning out more when the product itself is a wheezing, unreliable, over-priced thing that won’t steer straight, takes up far too much space and has an enormous blind spot. The only thing it’s economical with is the truth.

    The more discerning parts of the market have abandoned these old dinosaurs and are adopting the newer, nippier and much less toxic local and imported products; while some of these new makes might not have the cache this brand does, at least you don’t have to disable your critical faculties to use them.

  9. Brian Williams

    I can only assume that your anonymous writer lives in Sydney, because the aforementioned big breakfast can be easily obtained for $16.95 in the trendy cafes of SE Melbourne on any given sunday, and their freshly squeezed OJ is superb.

  10. Irfan Yusuf

    It’s so much fun watching free market fanatics not practise what they preach.

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