Aug 20, 2014

A sea of red: News Corp advertising fell $320 million in 2012-13

From sex to banking, computers to communications, almost every single industry reduced its ad spend with News Corp in 2012-13, secret documents reveal.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Advertisers across the board deserted News Corp’s Australian papers in 2012-13 — from the “adult personals” sector to big banks. For the first time leaked documents reveal the income flows across all sectors of advertising for the largest media company in the country – and the picture ain’t pretty.

While News’ digital advertising stood out, with revenues rising in 2012-13 to nearly $38.8 million (from $35.8 million the year before), the improvement fell far short of the budget for the year of $43.1 million. And that $3 million increase from digital ads is negligible when seen against the $295 million plunge in total ad spending for News in the same financial year.

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2 thoughts on “A sea of red: News Corp advertising fell $320 million in 2012-13

  1. Kevin Herbert

    How sweet it is…Limited News slowly bleeding to death.

    Warm bath anyone?

  2. AR

    This is gonna need a lot of popcorn to fully enjoy watching the writhing, wriggling collapse.

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