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Aug 18, 2014

What did Demetriou know and when did he know it?

Former AFL boss Andrew Demetriou has consistently said he did not tell Essendon's president the club was under investigation. But two high-profile people have testified otherwise under oath.

Adam Schwab — Business director and commentator

Adam Schwab

Business director and commentator

Regardless of the upcoming Federal Court decision in the Essendon drugs matter (the first in what looks like being a series of legal challenges), the reputations of the AFL and its highly paid former CEO Andrew Demetriou appear tarnished.

It hadn’t been a pleasant year for AFL House, even without the Essendon scandal. Crowds in Victoria, the game’s heartland, have dropped precipitously — largely due to AFL hubris in scheduling matches at unpopular times and increasing entrance costs. New AFL boss Gillon McLachlan appears to have recognised the AFL has a serious problem and has dubbed 2015 the “year of the fan” — as if to say that in every other year the AFL’s most important stakeholders are irrelevant. That’s a bit like Myer dubbing next year the “year of the customer”.

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3 comments

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3 thoughts on “What did Demetriou know and when did he know it?

  1. Richard

    Essendon fan, I take it, Adam? You’ve written a series of articles on this topic which bury the lede (per: Essendon methodically injected its kids with unknown substances in the hope of enhanced performance) in favour of pedantic swipes at the AFL. It’s a weird obsession, shared by kool-aid drinking Essendon fans Melbourne-wide.

    For mine, the aspect of this that reflects the most poorly on the AFL was the decision to allow Hird back. He should have been banned for life. But of course, Essendon deserves even more flack for welcoming him.

  2. mook schanker

    The premise of this piece is based on a poorly constructed argument. Andrew states; “Demetriou told Evans Essendon was under investigation. That was confirmed in notes of the meeting…” I’m sorry, was this the meeting with Evans and AD? No, it’s a meeting with ASADA, ACC and AFL right? Jesus, what a straw man argument….

    The funny thing is that Andrew moved mountains trying to help Essendon weasel out of their predicament and then got shat on months later in return.

    The other funny thing is the obsession (including this writer) with ‘AD knew!’. It was well known in football/media circles that it was Essendon before the public release on information.

  3. klewso

    Personally speaking,
    [I reckon that if Essendon were “the only team using” they (as well as anyone else) would be stupid to be doing it this season?
    So, if they have stopped and were the only team using – I’d expect them to be bouncing along the bottom of the ladder.
    But they’re not, they’re as competitive as they were last year, around the middle of the table?
    And look at the injuries/recuperation/resilience across all teams this year, compared to the past?
    Which leads me to think they weren’t the only ones “dabbling” – that they were singled out in this $multi-million industry with a “duty of care”, that would look pretty sick in a few years time if such abuse continued with it’s manifestations?

    Either that or such ‘enhancements’ never worked anyway?]
    And I’ve got one red and one white eye.

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