Film & TV

Aug 13, 2014

Glenn Dyer’s TV ratings: Mrs Doubtfire upstages Bringing Sexy Back

The Ten Network showed far more flexibility than either Nine or Seven in whipping a Robin Williams movie to air last night in prime time. Of course it was Mrs Doubtfire and it

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Ten Network showed far more flexibility than either Nine or Seven in whipping a Robin Williams movie to air last night in prime time. Of course it was Mrs Doubtfire and it helped the network to solid result on the night, halting the reversion to the weak ratings performances of old on Sunday and Monday nights. It was the fifth most watched program nationally with 1.198 million viewers (and 896,000 metro and 302,000 regional viewers, which was a bit light on). Nine won both metro and regional markets, but the night was pretty average. In the mornings Nine's Today fell below 300,000 metro viewers again after that brief experience above that key level on Monday. Sunrise won both days comfortably. But at 6pm Nine News won easily, taking Sydney by a massive 141,000 viewers, Melbourne by 99,000 and Brisbane by a slimmer 28,000. It was a weak night overall -- the most watched program in regional markets for instance was Home and Away with 518,000. Nine News was second with 516,000. Last night's offerings didn't really engage viewers. Mrs Doubtfire though showed the other networks the interest was there in Robin Williams. In the mornings, there was a noticeable jump in the audiences for The Morning Show and Mornings on Seven and Nine respectively with average audiences up around 50,000 between the two on recent figures. Finally, while The Block Glasshouse was then second most watched program nationally and number three in the metros last night, (with 1.596 million national/1.092 million metro/504,000 regional viewers), you have to wonder if the audience is tiring of these 'reality' programs. If The Block is a real killer reality program, as Nine claims it to be, why then isn't it topping the most watched program lists in metro, regional and national markets on every night? It's doing OK -- as it did last night. But there was no competition from a reality program on Seven (Bringing Sexy Back at 7.30 pm cannot, in any way, be described as 'competition on its debut figures last night). The 2014 edition of Seven's The X Factor isn't setting the ratings meters on fire either. None are in the class of My Kitchen Rules or House Rules, or even the earlier series of The Block this year. Network channel share:
  1. Nine (29.7%)
  2. Seven (25.8%)
  3. Ten (23.9%)
  4. ABC (15.0%)
  5. SBS (5.6%)
Network main channels:
  1. Nine (19.0%)
  2. Seven (17.8%)
  3. Seven (17.7%)
  4. ABC (10.3%)
  5. SBS ONE (5.0%)
Top 5 digital channels: 
  1. Gem (6.1%)
  2. 7TWO (4.7%)
  3. GO (4.6%)
  4. 7mate (3.4%)
  5. ONE (3.3%)
Top 10 national programs:
  1. Nine News -- 1.708 million
  2. The Block Glasshouse (Nine) -- 1.596 million
  3. Seven News -- 1.445 million
  4. Home and Away (Seven) -- 1.421 million
  5. Mrs Doubtfire (Ten) -- 1.198 million
  6. ABC News -- 1.170 million
  7. A Current Affair (Nine) -- 1.160 million
  8. Winners & Losers (Seven) -- 1.134 million
  9. Seven News/ Today Tonight -- 1.073 million
  10. Bringing Sexy Back (Seven) -- 1.064 million
Top metro programs:
  1. Nine News -- 1.192 million
  2. Seven News -- 1.096 million
  3. The Block Glasshouse (Nine) -- 1.091 million
  4. Nine News 6.30 -- 1.050 million
  5. Seven News/ Today Tonight -- 1.012 million
Losers: Apart from Ten's reprogramming and the ABC doco Code of Silence at 8.30pm  (641,000 national/ 451,000 metro/ 190,000 regional viewers) -- it was a weak night. Exhibit #1 for that proposition  Bringing Sexy Back on Seven at 7.30 -- 1.064 million national/ 654,000 metro/ 410,000 regional viewers. The solid regional audience helped this one above the million viewer mark national. The ratings are not "Sexy" at all for Seven.Metro news and current affairs:
  1. Nine News -- 1.192 million
  2. Seven News -- 1.096 million
  3. Nine News 6.30 -- 1.050 million
  4. Seven News/ Today Tonight -- 1.012 million
  5. A Current Affair (Nine) -- 951,000
  6. ABC News -- 781,000
  7. The Project 7pm (Ten) -- 722,000
  8. Ten Eyewitness News -- 655,000
  9. 7.30 (ABC) -- 609,000
  10. The Project 6.30pm (Ten) -- 605,000
Morning TV:
  1. Sunrise (Seven) -- 350,000
  2. Today (Nine) -- 295,000
  3. The Morning Show (Seven) -- 189,000
  4. Mornings (Nine) -- 154,000
  5. News Breakfast (ABC 94,000 + 39,000 on News 24) -- 133,000
  6. Studio 1o (Ten) -- 58,000
Top pay TV channels:
  1. Fox 8  (3.1%)
  2. LifeStyle  (2.1%)
  3. TVHITS!  (2.0%)
  4. A&E (1.9%)
  5. Fox Classics, Foxtel Movies (1.5%)
Top five pay TV programs:
  1. AFL: 360 (Fox Footy) -- 79,000
  2. Back Page (Fox Sports 1) -- 72,000
  3. Aussie Pickers (A&E) -- 67,000
  4. Location Location Location Australia (LifeStyle) -- 67,000
  5. Family Guy (Fox 8) -- 67,000
*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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2 thoughts on “Glenn Dyer’s TV ratings: Mrs Doubtfire upstages Bringing Sexy Back

  1. paddy

    I missed Mrs Doubtfire last night. (I was busy watching my own copy of Good Morning Vietnam)
    But I sure hope some clever network can come up with quickfire change of schedule and screen The Big Sleep tonight.

  2. Kim F

    Mrs Doubtfire is a mysogynist film.

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