When Chris Kenny decides to share a typically consequential piece of prose, he sits down at a desk to type a newspaper column. This column, through the power of a sophisticated, high-tech logistical distribution system, can reach an astonishing approximate of 110,000 readers each weekday.
In days of yore, scholarly types would communicate with the little people only with the greatest difficulty. Peasants toiling in the fields could pass through their allotted time on the planet quite insensible of the well-tempered wisdom of the Chris Kennys of their age. But no more! Leveraging the power of the revolutionary “newspaper” distribution system, Chris Kenny may communicate with the masses unmediated by priests or royal censors. Phrases like “the modern media environment”, “mainstream concerns” and “substantive debate” may be delivered directly to readers with an immediacy that is both intoxicating and frightening. Can Johannes Gutenberg have understood the heft and import of his invention? Can he have imagined how the printing press would give birth, first to newspapers and then almost teleologically, to the mass distribution of Chris Kenny columns?