Aug 6, 2014

Essential: Post-election rebound lifts trust in media from the deep

Media outlets have regained some of the trust they lost during the 2013 federal election, the latest Essential Trust in Media survey shows.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

The Daily Telegraph has recovered from a sharp decline in trust following the 2013 election, the latest Essential "Trust in Media" survey shows. New figures released today show, however, that despite 10% more respondents saying they had "some or a lot" of trust in the Daily Telegraph, it remains Australia's least trusted newspaper, with just one in two respondents (51%) saying they trusted it. Only those who read the paper are polled for this question, so the figure shows even those who regularly read the Daily Telegraph do so with caution. In December, only 41% of Daily Telegraph readers polled said they trusted the paper.

Q. How much trust do you have in what you read or hear in the following newspapers?

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