Film & TV

Jul 31, 2014

Glenn Dyer’s TV ratings: expensive reality TV bombs on all channels

There will be no rejoicing in the executive suites of Nine, Seven or Ten today at the way their flagship programs performed in prime time last night. Seven's The X Factor did b

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

There will be no rejoicing in the executive suites of Nine, Seven or Ten today at the way their flagship programs performed in prime time last night. Seven’s The X Factor did best of all, but it was well down on 2013 figures. Nine’s The Block Glasshouse is now in its boring early series part, while Ten’s second series of The Bachelor started last night to less than stunning acclaim from the target audience. In fact, for the first time in months, not one of the trio of high profile “reality” programs could attract a million or more metro viewers —  the usual yardstick of success for a program as costly as these (usually $500,000 to and over $1 million an episode). Is this a sign voters are over this genre, or just these particular programs?

The X Factor had 1.534 million national/ 914,000 metro/ 620,000 regional viewers; The Block had 1.291 million national/ 814,000 metro/ 477,000 regional viewers and The Bachelor had 888,000 national/ 692,000 metro/ 196,000 regional viewers. And if it hadn’t been for the Glasgow Games on ONE and the main channel, Ten would had another very weak night, with only Offspring keeping the night afloat. Instead Ten won overall, but Seven won the main channels fairly easily.

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