Film & TV

Jul 24, 2014

Glenn Dyer’s TV ratings: viewers tired of talent quests

A weak performance from both The X Factor and The Voice Kids on Nine. Seven pushed the episode of The X Factor out to Wednesday night late to try and catch

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

A weak performance from both The X Factor and The Voice Kids on Nine. Seven pushed the episode of The X Factor out to Wednesday night late to try and catch Nine (which had scheduled repeats of The Big Bang Theory). Maybe that was a reason why the audiences were low, but that’s grasping at straws as both networks promoted both programs heavily from the weekend onwards. I think there’s an emerging reason –viewers (especially in the core 16 to 49 demos) are going right off TV talent quests. Australia’s Got Talent has already died on Seven and Nine, dance programs have bombed on Ten. How will Dancing With The Stars go on Seven for series 14 in a  month or so? It skews older, but viewers in that demographic went off it last year.

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