Jul 10, 2014

Exclusive watch: what makes an exclusive, and who has the most?

An investigation? An interview? Or a drop? There appears to be no consensus on what deserves to be called an exclusive in Australia's major papers.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

An interview no one else has, an investigation, a leak or a drop. These types of stories are exclusive to the media outlets that publish them, meaning you’re unlikely to read them, at least not immediately, in any other paper. Journalism is intensely competitive, and so it’s no wonder editors jealously guard their exclusives. News Corp, Channel 7 and the ABC have all sent legal letters to Daily Mail Australia in recent months asking it to stop nicking theirs. And journalists will often argue about who, in fact, got the story first.

As editor-in-chief of The Australian Chris Mitchell puts it: exclusives sell newspapers. “Much of the driver for us is exclusive news. I’m regularly criticised on Crikey for the number of red exclusives, but they are quite important to driving digital subscriptions,” he said in an Oz interview recently.

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Leave a comment

4 thoughts on “Exclusive watch: what makes an exclusive, and who has the most?

  1. Bill Hilliger

    The Oz with so many exclusives and still people are loathe to buy it, subscriptions are falling, and pay-wall subscriber numbers are meagre and nothing to skite about. Must be something wrong …sure is, and reason …bad product.

  2. Yclept

    I’m also sick of hearing “exclusive to 9 news”!

  3. AR

    More correctly, “extrusives” when it emerges from NewCorpse’s cloaca.

  4. klewso

    They’ve degraded so much otherwise, in the interests of self, what’s one word?

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