Media

Jul 7, 2014

Media briefs: Fairfax twits … news-comedy grows up … Grey Lady explains …

Fairfax's entertainment reporters have been told to get with the digital age, and pronto. Plus other media tidbits of the day.

Fairfax sets Twitter targets. If a reporter tweets on the web and there’s no one around to hear it, will she still have a job?

According to an email sent on June 18 to Fairfax’s entertainment reporters (and seen by Crikey), Fairfax wants all its entertainment reporters to have at least 1000 Twitter followers by June 30 next year. Editors and producers who don’t often get bylines are given the slightly lower target of 500 followers. “It’s like something out of the fucking Office or something,” an insider said about the email, which also gives the journalists handy tips like adding their Twitter handle to their email signatures, asking high-profile Tweeps to retweet them and putting up lots of pictures. “If you’re looking to tweet a story from another news site, please check whether Fairfax has the story first and if so, tweet our version instead,” the email suggests.

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6 comments

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6 thoughts on “Media briefs: Fairfax twits … news-comedy grows up … Grey Lady explains …

  1. klewso

    So, did The Oz/Markson plagiarise that piece?

  2. Yclept

    I know nothing of this Markson clown but from what you report she is obviously an oxygen thief of the worst kind.

  3. AR

    Reading comprehension failure, or just an axe to grind?” Both?

  4. Kevin Herbert

    But Markson’s a Walkley Award winner don’t you know….well she won the gong riding on the back of two fellow joint winners…an opinionated lightweight if ever I’ve seen one.

  5. klewso

    (from 1) ….. or just twist it out of context – to suit their jaundiced, bitter, bilirubin-tainted narrative? Again?

  6. klewso

    “Nation of dopes”? We don’t all read the Teletrash?

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