Film & TV

Jul 4, 2014

Glenn Dyer’s TV ratings: technical difficulties sink Seven’s chances

Seven had no chance of coming in first last night, with technical difficulties during the evening news, and no House Rules.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Nine night in metro markets by a clear margin as Seven’s 6pm News, especially in Melbourne, had a rotten night (a near catastrophe in Melbourne, thanks to technical problems at the start). In regional markets a much closer night, with Seven and Nine sharing the victory on lowish figures.

Seven’s 6pm News in Melbourne saw its audience more than halve last night to just 141,000 (the lowest audience for Seven News in Melbourne since Oztam started more than a decade ago). Those technical problems pushed viewers over to Nine News when it became clear Seven would not be able to broadcast the news as quickly as viewers wanted.  Nine News’ audience soared to a massive 517,000 — the winning margin for Nine was a huge 376,000. (It can happen to anyone, so there was no gloating from the opposition this morning). In Sydney no techie problems and the winning margin blew back out to 101,000 in favour of Nine, while in Brisbane it was 40,000 in favour of Nine. Overall, Seven’s 6pm News failed to crack the million viewer mark in metro markets last night — the first time that has happened for quite a while.

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