Film & TV

Jun 23, 2014

Glenn Dyer’s TV ratings: will The Voice Kids bomb?

Trying to jazz up tired TV franchises by getting kids involved is becoming a habit for production company Shine Australia.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Comedic great WC Fields once warned performers, “never work with animals and children”. Last night’s edition of The Voice Kids on Nine proved that to be wrong for metro viewers for about an hour, but not in regional areas, where viewers gave the program of warbling tweenies a far more sceptical reception. The program did well with 2.275 million national/ 1.652 million metro/ 623,000 regional viewers. But that strength couldn’t help Nine to win the night anywhere but in Sydney. In regional markets Seven dominated by 18 points.

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