Jun 23, 2014

Abbott faces the ‘Gillard challenge’: down in the polls

Polling shows the budget sales process has damaged both the budget and its chief spruiker, the PM. Tony Abbott now finds himself in Julia Gillard's situation; can he climb out of it?

Bernard Keane — Politics editor

Bernard Keane

Politics editor

While the Coalition's polling position shouldn't give too much cause for concern for government strategists -- it's over two years until the next election -- the damage inflicted by the budget on Tony Abbott should be. The Prime Minister has emerged from the budget process badly wounded. The most recent leader approval figures from Essential Research, two weeks ago, show approval of Abbott at 35% to 58% disapproval, or a negative disapproval rating of 23%. That followed a poll on the eve of the budget of 35%-55%. It's the sort of -20% levels that Julia Gillard routinely occupied from 2011 (barring a brief period over the summer of 2012-13) until her removal a year ago. In April this year, before the government's pre-budget messaging was badly derailed by a leak about a debt levy, Abbott was on 41%-47%; he'd been on 40%-47% in March and had actually had a net positive rating in January -- unusual for Abbott, who has never received strong voter approval numbers. The surge in disapproval has come a little from Labor voters, who already loathed Abbott but now loathe him even more, but also from voters who continue to indicate support for the Liberals but who have taken a dislike to Abbott -- whereas around 5% of Liberal voters disapproved of Abbott's performance before the budget, now around 12% do. The other group that has ramped up its dislike of Abbott is "Other"/PUP voters (who currently form around 12% of the electorate, although PUP is primarily a Queensland phenomenon), whose disapproval went from the fifties to the seventies after the budget. Worse, the level of "strongly disapprove" among those went from the low-twenties to over 40%. The budget also saw Opposition Leader Bill Shorten take a narrow lead as preferred prime minister. It's unusual for a first-term opposition leader to overtake a prime minister so early in a government's term, but Shorten, while hardly popular with voters himself -- he's a had a single-figure net disapproval rating for most of the year -- has converted many of the "Don't Knows" that characterised initial voter reaction to him into positives. But the budget also damaged voters perceptions of Abbott's political personality. Shorten now has big leads over Abbott on nearly all leadership traits, Essential has found, suggesting not so much that voters regard Shorten as "visionary" or "good in a crisis" or "in touch with ordinary people" as they don't like Abbott. Again, Abbott's fairly average performance before the budget dramatically worsened afterwards, particularly on issues around trust and an understanding of voters' concerns. Between April and the end of May, Abbott fell a full 11 points on "trustworthy", from 40% to 29%. On "out of touch" he also rose 11 points, to 67%. Even on characteristics that have nothing to with the budget, like "hard-working", Abbott fell 9 points.

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6 thoughts on “Abbott faces the ‘Gillard challenge’: down in the polls

  1. klewso

    Abbott – the dodgy, disinterested, economic illiterate – the electorate’s reading him like a book?

  2. Jill Baird

    Wow, prescient polling! So we already know how people will think in Sepetember and October 2014!

  3. philro

    The difference between Abbott and Gillard is that Abbott has the media magnates backing him and he is not a female and thats why Abbott will survive this.

  4. JennyWren

    Sorry jill for all your mispelling abbott is a dud and nothing can save him

  5. JennyWren

    Nope not even rupe can save him phil ro

  6. pragmatic

    Gillard had Rudd undermining her. Abbott is not being actively undermined despite the ravings of Bolt & Jones. Why undermine Abbott anyway, when he is, by himself, (viz Doha as the latest) doing himself in?

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