Plain packaging has failed, according to The Australian
's front-page exclusive
this morning, but what is the evidence for the so-called failure, and who found and paid for the data?
Reporter Christian Kerr pins his argument that Labor's "nanny state" legislation has "backfired" on a minute figure -- a rise in the sale of individual cigarettes by 0.3% or 59 million cigarettes in 2013 as compared with 2012. Australians smoke 21 billion cigarettes annually, including individual smokes and their "roll your own" equivalents, and the Oz
cites the industry figures, editorialising that
"it is no surprise 59 million additional cigarettes were sold in Australia last year".