Film & TV

Jun 2, 2014

Glenn Dyer’s TV ratings: viewers tire of The Voice

Who could've predicted that viewers could be more interested in home renovations than the result of a singing competition?

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Another Sunday night split in the national viewing audience. There was a definite thumbs down for The Voice on Nine (and other programs) and Ten’s MasterChef Australia (and other programs) from regional viewers, and a big thumbs up for Seven’s lineup, led by House Rules. The Voice doesn’t do it in Perth, judging by last night’s ratings, but it did it for Nine elsewhere in the metro markets. Ten had a good night in metro markets, but in the regions Ten was again a very distant fourth behind the ABC. And Seven’s winning All People share in the regions of 36.7% was a bigger share than Nine’s winning 33.8% in metro markets.

The Voice won the metros, but was badly beaten in the regions. It had 2.563 million national/ 1.886 million metro/ 677,000 regional viewers. It won well nationally and in the metros over House Rules which had 2.1246 million national/ 1.301 million metro/ 845,000 regional viewers. As you can see House Rules walloped The Voice in the regions by 178,000 viewers. Given the type of program and its universal appeal, the failure to dominate Perth and the regions like it is doing elsewhere (especially in Sydney and Melbourne) is mystifying.

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