Film & TV

May 30, 2014

Glenn Dyer’s TV ratings: where have all the viewers gone?

A pretty average night all round, with the return of The Checkout on ABC1 the only bright spot.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Thankfully the Swans thrashed the Cats last night on Seven/7mate to provide the only colour and movement on TV — well, apart from the return of The Checkout with a complete restocking of new product on ABC1. Wonderful it was. The piece on price competition, especially by Bunnings, was an eyeopener. Perhaps our friends at the egg cartel busters (The ACCC) should pop along to Bunnings (and its mate Officeworks for that matter) for a little chat about making price comparison/beating claims where they control the product’s retail appearance in Australia.  The Checkout had 1.134 million national/ 754,000 metro/ 380,000 regional viewers. It was the sixth most-watched program nationally. Call The Midwife was fourth most watched nationally with 1.211 million national/ 835,000 metro/ 376,000 regional viewers.

MasterChef also stood out last night, but with no competition on Seven and Nine it should have really grabbed more than a million metro viewers. Yes it won the 25-to-54 age group, and was the third most-watched program nationally last night.  But the 882,000 metro viewers wasn’t anything to really boast about. Ten actually lost the main channel battle with ABC1, and lost Sydney, Brisbane, Adelaide, Perth and regional markets. It was a night when Ten should have been a clear winner if MasterChef Australia had been up to snuff. Ten actually beat Nine’s main channel and overall in Melbourne where the Swans-Cats game did it for Seven. The game had 783,000 national viewers on Seven and 7mate, plus another 232,000 on Fox Footy — 1.013 million all up.

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