May 16, 2014

Media briefs: paper circ … Shine merger … Wheat St

They're trying to staunch the bleeding over at Australia's venerable print mastheads. Plus other media tidbits.

The ABCs of viability: bad news for AFR, Zoo. This morning’s release of Audit Bureau of Circulations figures for Australia’s print newspapers and magazines show across-the-board print declines. But digital sales complicate the picture. If these are included, The Australian, The Sydney Morning Herald and The Age all boosted their total circulation. But digital sales are, well, confusing.

For one, publishers are not currently required to provide them to the Audit Bureau, so the picture we have is incomplete. Presumably, publishers are only submitting their best performers to be counted, potentially vastly skewing how digital sales are doing on a company-wide basis. And, as Tim Burrows points out at Mumbrella, there’s little consistency in how digital subscriptions are bundled and priced. This can make direct comparisons difficult. For example, it works out cheaper to buy a print and digital subscription to the Oz than it does to subscribe just to the print version. And there’s the usual circulation rorts aplenty in digital — cheap, discounted subscriptions offered to students, for example, that can obscure the picture.

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2 thoughts on “Media briefs: paper circ … Shine merger … Wheat St

  1. klewso

    “Endemol : what Murdoch would like to do to the opposition”?

  2. Pete from Sydney

    Myriam why is a cheap subscription to a student of no value if the product is being read? I never understood the angst around this.Is the cost of the subscrioption at issue here or the subscription itself?

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