May 13, 2014

Qantas in Asia: expensive, cramped and losing share fast

Qantas' all-important strategy in Asia is in tatters, analysts and insiders tell Crikey. New low-cost carriers in the region are losing out to bigger rivals.

Michael Sainsbury — Freelance correspondent in Asia and <em>Little Red Blog</em> Editor

Michael Sainsbury

Freelance correspondent in Asia and Little Red Blog Editor

On March 2012, Qantas told the market it would launch a low-cost carrier in Hong Kong, Jetstar Hong Kong. More than two years later it is still waiting for a licence.

It was another stumbling foray into Asia by the Australian flag carrier, which has missed many of the rewards of the Chinese tourist boom and has, insiders say, no discernible long-term strategy for the world’s fastest-growing aviation market.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

One thought on “Qantas in Asia: expensive, cramped and losing share fast

  1. Noelene Turton

    Since Joyce took over Qantas has become more about money than service. Once it could demand higher fees because of it’s safety record and because it was the Australian airline using Australian labor. It no longer has that appeal but it continues to charge higher fees for substandard service. In today’s economy especially when you are competing with the Asians who know the value of service the old attitude of Qantas does not wash. I have flown Jetstar here in Australia once. Now if I want a discount fare I fly Virgin- it is far more comfortable and the frequent flier points aren’t worth it. I no longer care if I’m a platinum ff or not.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details