Film & TV

May 8, 2014

Glenn Dyer’s TV ratings: Ten fights back with a night of solid programming

Ten fought back in the ratings for the first time in months, thanks to some savvy programming choices.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

A win for Nine and a better night for Ten. It did see another dip in the audience for MasterChef Australia, and that drip drip loss of viewers is starting to look worrying for the faded ratings giant. It started with 1.153 million national viewers, so has shed nearly 90,000 viewers this week, so far. I know this is the winnowing section of the early rounds, but it is still failing to connect with the audience and grow it, or at least preserve the original base. Still, Ten had that, plus good figures for The Project at 7pm and the final episode of this series of Puberty Blues gave Ten another good third in metro and regional markets after Nine and Seven. Also, it’s staple program Law and Order SVU was renewed by NBC for a 16th season.

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