May 7, 2014

Myer and DJs can see the future, and its name is H&M

Department stores are a relic of a lost age, and the explosion of online retail and the excitement around stores like H&M prove it. It's time to get with the times, writes business director and commentator John Addis.

David Jones might be relishing a 2.4% increase in same-store sales — although maybe not as much as a nice takeover offer from South African retailer Woolworths — but out on the street, shoppers have spoken. And they aren’t saying, “Wow, DJs!”

Meanwhile, check out the queues outside Australia’s first H&M store in Melbourne. As any European will tell you, H&M is the retailing equivalent of broccoli: something that’s OK to look at, slightly disappointing to eat but ultimately beneficial, even if you don’t enjoy it. And yet there they were on opening day, 3000 people queuing around the block to eat their greens, silently but eloquently making their point about capitalism, a system cruel on the complacent, unless you happen to be a big bank.

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4 thoughts on “Myer and DJs can see the future, and its name is H&M

  1. Mendoza

    Slightly embarrassing to see so many people queue outside Swedish Supre!

  2. zut alors

    ‘Swedish Supre’, a bouquet to Mendoza.

    I recall similar crowd queuing & a degree of mass hysteria when Stella McCartney released a range of women’s clothing (for Target? KMart?) in recent years. Do we hear of women boasting they wear that label nowadays?

  3. John C

    What is the difference between an “e-tailer” and a “native online retailer”? Success or failure perhaps.

  4. Shaniq'ua Shardonn'ay

    “Fine Service” ??? Unfortuntanely that is one of the things Myer and DJ’s have been falling down on for a while. Which just leaves them with ‘Brands”.

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