Film & TV

May 6, 2014

Glenn Dyer’s TV ratings: tough competition for Masterchef on Ten

The Ten Network is pinning its hopes on the success of Masterchef Australia, but its confidence may prove misguided.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

See ya later Ten, it’s been nice knowing you. Too harsh a judgement after just one night of Masterchef Australia‘s 2014 season? Perhaps, but the weak start was matched by what was on screen. A feeling of deja vu. Same judges, same jargon, same fake drama. The 1.153 million national viewers (and 874,000 metro, and only 279,000 regional viewers) was just good enough. But the big worry for Ten is that the audience dips as those loyal fans who watched last night fail to return.

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