Film & TV

May 2, 2014

Glenn Dyer’s TV ratings: Seven wins, but only just

Seven didn't have the big start to new seasons of House Rules and Under The Hammer that it was expecting.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

A night of light viewing and for Seven it was another less than stellar outing for House Rules — under a million metro viewers — which should be a WTF moment for the network’s programmers. It had 1.578 million ational/ 986,000 metro / 592,000 regional viewers. That hurt the debut of Under The Hammer, which followed. There should have been some viewer synergy between the two programs, but the audience figures saw it wasn’t as strong as Seven would have hoped. It averaged  1.067 million national/ 652,000 metro/ 415,000 regional viewers. That was a drop of more than half a million viewers nationally, or a third of the average for House Rules. But let’s give House Rules another week to bed down (it started weakly in series one last year).

In regional markets it was a very different story as Seven was a clear winner, overall and in the main channels. House Rules was easily the most watched program, in regional markets. The ABC was a clear third and Ten a distant fourth (its regional main channel share of 8.8% was well under the 11.4% metro share). Ten ended the painful So You Think You Can Dance Australia — it averaged 610,000 national/ 447,000 metro/ 163,000 regional viewers) for the final dance-off and the winner’s announcement. Nine’s fresh episode of The Big Bang Theory was the most watched program with 1.770 million national / 1.254 million metro/ 516,000 regional viewers.

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