Film & TV

May 1, 2014

Glenn Dyer’s TV ratings: Seven wins on a quiet night

TV programs about home renovations are guaranteed winners, as proven by last night's ratings figures.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

House Rules started last night on Seven  to a very muted first reception from viewers in metro markets. The program started slowly in its first season last year, but after its mid season revamp, it finished 2013 with a bang. Last night it could only manage 1.874 million national/ 1.183 million metro / 691,000 regional viewers. That’s reasonable, but not the knockout many at Seven were promoting. Seven said in its ratings report this morning that House Rules’ audience last night was up 47% in viewers on its debut episode in 2013. Still, it was enough for Seven to win the night in All People, aided by a OK result for the news hour, Home and Away at 7pm and at 8.30pm. Seven actually did a lot better in regional markets, especially with House Rules which was easily the most watched program in those markets.  Ten was weaker in those markets compared with its effort in metro markets. It still finished fourth behind the ABC.

Nine depended on a new ep of The Big Bang Theory and two repeats. The three programs were enough for Nine to win the main demos. Nine won Sydney and Melbourne, but Seven won Brisbane (by a surprisingly large margin) and had solid wins in Adelaide and Perth. Nine starts The Voice next week which it expects to again do well. But it faded in season two in 2013 and series three will be its big test. Will Kylie make up for the absence of Delta? Selling Houses Australia remains the most watched program each week on pay TV at the moment, outside of the NRL and AFL. It had 183,000 viewers on the LifeStyle channel last night. The property boom continues.

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