Ten cost-saving measures #451. Hire a senior network executive from the advertising industry with considerable media experience on ABC TV. Give him a big title, talk about how he's No. 2 and based in Melbourne. A year later, appoint a chief operating officer based in Sydney, and talk about how he's a vital cog and will keep his day job and report to the executive chairman. Then use the Melbourne-based important executive as a key bit of on-air talent on a TV program struggling to fill the third spot in a trio of judges.
Ten announced this morning that "Russel Howcroft will join the second season of Ten's innovative series Recipe To Riches" (that's the hour-long product placement program made for Woolworths that flopped in 2013). Howcroft -- "an acclaimed marketing expert", executive general manager of Ten and panellist on ABC TV’s The Gruen Transfer, Gruen Nation and Gruen Planet -- will become the third expert on the show, alongside Carman's Fine Foods owner Carolyn Creswell and chef Darren Robertson.