Apr 24, 2014

Media briefs: inside job … head here … royal DJs …

Channel Ten has a new way of saving money -- appointing its own executives as judges on reality shows. Plus the Perth Fin got sleepy listening to Hockey, and other media tidbits of the day ...

Ten cost-saving measures #451. Hire a senior network executive from the advertising industry with considerable media experience on ABC TV. Give him a big title, talk about how he’s No. 2 and based in Melbourne. A year later, appoint a chief operating officer based in Sydney, and talk about how he’s a vital cog and will keep his day job and report to the executive chairman. Then use the Melbourne-based important executive as a key bit of on-air talent on a TV program struggling to fill the third spot in a trio of judges.

Ten announced this morning that “Russel Howcroft will join the second season of Ten’s innovative series Recipe To Riches” (that’s the hour-long product placement program made for Woolworths that flopped in 2013). Howcroft — “an acclaimed marketing expert”, executive general manager of Ten and panellist on ABC TV’s The Gruen Transfer, Gruen Nation and Gruen Planet — will become the third expert on the show, alongside Carman’s Fine Foods owner Carolyn Creswell and chef Darren Robertson.

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One thought on “Media briefs: inside job … head here … royal DJs …

  1. Kristian

    I also like the bit on punctuation on the Fin front page, where they list authors “xxxxx” and “xxxxx”. Is that ironic? Where’s Alanis Morrisette when you need her?

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