Companies

Apr 16, 2014

Journalism, or just good PR? Meet Australia’s newest media publisher

ANZ is the first bank to set up a corporate newsroom in Australia. Is it just a PR exercise, or will it do good journalism? And should readers trust it? Crikey went to the launch.

Myriam Robin ā€” Media Reporter

Myriam Robin

Media Reporter

Bankers, consultants, clients and friends converged on ANZ’s spiffy new Docklands HQ in Melbourne last night to greet the birth of Australia’s newest media product.

It was a strange audience for a media launch. There were no advertisers, for one, and relatively few journalists. But ANZ’s BlueNotes, named after a New York jazz club, is anything but a typical media product. It’s part of what ANZ is calling its “corporate newsroom”, an in-house media product that goes beyond the typical corporate newsletter to try to build credibility and trust with its clients and customers.

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4 comments

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4 thoughts on “Journalism, or just good PR? Meet Australia’s newest media publisher

  1. Desmond Carroll

    In the penultimate para, shouldn’t it read “But banks are risk-averse organisations”?

    We don’t want adverse effects, do we?

  2. Myriam Robin

    Thanks Desmond – fixed

  3. klewso

    Is this all that different to the dedication of Murdoch’s Limited News, handling the PR for his preferred “Limited News Party” – with their much greater share of the perception-shaping market?

  4. Buddy

    That’s a lota white guys.

    This thing is just gunna pay for itself.

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