Film & TV

Apr 10, 2014

Glenn Dyer’s TV ratings: all eyes glued to MKR and The Block

A blockbuster night on Seven and Nine left all other channels scrambling to attract viewers.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Nine won the night thanks to the grand final and auctions of The Block‘s first series for 2014. But as much as Nine gloats, it is clear it didn’t win across the country like My Kitchen Rules will later this month.  While The Block pushed Nine to big wins in Sydney, Melbourne and an OK one in Brisbane, but it didn’t take Adelaide and Perth as strongly and Seven was a dominant winner on the night. Nine won comfortably, but not dominantly in regional markets as well. Seven’s main channel finished around eight percentage points ahead of Nine’s in Adelaide and Perth. Considering it was the grand finale of The Block, Nine should have finished a bit closer, even though the program got solid figures in both markets.

In fact Seven wasn’t far behind Nine on the night with its main channel share of 26.9% solid against the 29.3% boost from The Block’s record breaking auctions. My Kitchen Rules audience wasn’t impacted by The Block – averaging more than 1.6 million metro viewers, and over 2.4 million nationally — which is about what it has been doing in the past month or so.

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