Fires, heatwaves, megastorms -- you know the (apocalyptic) drill on climate change. But what if the message was flipped on its head? What if climate change was reframed to be a positive story about humans learning to live in a cleaner way for the benefit of our kids and grandkids?

Despite a slew of scientific reports showing that humans are affecting the climate -- the most recent being last week's IPCC report -- Australians are not convinced. As Crikey has pointed out, fewer than 50% think human-induced climate change is happening. That number has flatlined. The public doesn't seem to be listening.