Fires, heatwaves, megastorms -- you know the (apocalyptic) drill on climate change. But what if the message was flipped on its head? What if climate change was reframed to be a positive story about humans learning to live in a cleaner way for the benefit of our kids and grandkids?
From the brains behind Rhonda and Kevin07, how to sell climate change
Many Australians do not believe the scientists on climate change. We've asked some of the country's brightest advertising brains how to sell the message to a sceptical public.