There are two schools of thought when it comes to the antics of billionaire mogul Clive Palmer. One is that he's a ludicrous buffoon. The other sees a method to his madness.
After investigating his profile in the weeks leading up to the second Western Australian Senate election in seven months, Crikey
is inclined to believe the latter.
When it comes to mentions in the national and WA media in recent days, Palmer is everywhere. And while he insists his WA candidates are always available to do media, he's the one fronting the cameras most of the time. It makes sense -- he has a national profile already, and his candidates are very much riding on his coattails. That means he's been in the news more than any of the actual candidates from any party running in the WA election, according to iSentia figures.
He's mentioned five times as often as the Greens' Scott Ludlam (1042 mentions in the past two weeks, compared to Ludlam's 229) and has totally blitzed the mentions given to the Sports Party (just 29 in the past two weeks). If we limit our search to just WA, iSentia says Palmer has been mentioned 171 times in the local media. That compares to 116 mentions for the Liberal candidates, 94 mentions for Ludlam, 81 for Labor's runners and 17 for the Sports Party. In WA, Palmer is mentioned half as often as national Opposition Leader Bill Shorten (on 355 mentions) ...
Media mentions regarding WA senate election (National)