Apr 4, 2014

A tough sell: can these spinners change your mind on climate change?

Australians just aren't convinced on climate change. So we commissioned some spinners -- who are not necessarily greenies themselves -- to sell the message on global warming.

Cathy Alexander — Freelance journalist and PhD candidate in politics at the University of Melbourne

Cathy Alexander

Freelance journalist and PhD candidate in politics at the University of Melbourne

The United Nations' science body released a major report on climate change this week. But do you think it changed one single Australian's mind? You know the kind of report it is and what's in it without reading it. Climate change is real and largely caused by people, it's more serious than we thought, cue melting ice caps/rising sea levels/droughts/etc. Predictably, in Australia, Fairfax and the ABC gave the Intergovernmental Panel on Climate Change report extensive coverage while it was largely ignored by News Corporation papers. So people who already think climate change is real had their views reinforced, and people who don't didn't hear about it. There have been many such reports this century -- from the IPCC (in 2001, 2007, 20014), universities, economists, NGOs, governments (green papers, white papers). Perhaps too many; Australians don't seem to be listening. Less than 50% of Australians think human-induced climate change is happening, according to extensive survey work by CSIRO. That number has dropped slightly in the last four years despite mounting scientific evidence to the contrary. This was the result when the CSIRO interviewed 5200 people last year:

The CSIRO found Australians were more concerned about household rubbish than climate change. And to every activist or expert who talks about "climate mitigation," here's a news flash: 81% of Australians have no idea what that means.

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98 thoughts on “A tough sell: can these spinners change your mind on climate change?

  1. Tamas Calderwood

    “There have been many such reports this century — from the IPCC (in 2001, 2007, 20014), universities, economists, NGOs, governments (green papers, white papers).”

    All very true. It’s just that there hasn’t been any actual global warming this century.

  2. Brian Williams

    Absolutely the best article on this subject that I have read to date.

    The instant Gillard muttered the phrase ‘the science is settled’, I groaned because I knew the task of selling climate change would be a lost cause. Even worse when you had Tim Flannery making his apocalyptic forecasts in the years prior to that, and then almost the opposite of what he predicted came to fruition.

    Unless people can realistically envisage how a potential problem will directly impact them, and can actually see signs of the cause and effect, they’re not going to embrace what you have to say, particularly if it involves another tax on them.

  3. Tyger Tyger

    “They need to appear slightly uncertain rather than saying the science is settled.”

    Whaaaa? Even though the science IS settled?! Despite what you choose to “believe”. What’s lacking is the selling of the science.

    Where are the charismatic, articulate and measured climate scientists (there must be one or two out there!) willing to give up a few years of research time to get out in the community and explain the facts in a way that can be understood and digested by lay people? Who among them is even challenging the ludicrous notion that “belief” has anything to do with science? EXPLAIN!

    Where’s the leadership, co-ordination and funding from concerned, well-resourced organisations and individuals needed to mount a sustained education and publicity campaign? Why are there so few climate scientists writing to newspapers and participating in online discussions (with us plebs; not just between themselves) and taking on the deniers? Every denialist letter published in the papers should be met with a deluge of responses from those in the know. If they don’t get published, the scientists should band together and buy full page ads refuting the endless stream of hogwash we’re served up and protesting against the bias of the media. If the papers won’t run them that will almost certainly be an even bigger story. Want some funding to get that started? Try crowd funding. I’ve got $250 right here in my hand you can have right now; all you need to do is ask. ENGAGE!

    Why do scientists have this holier-than-thou attitude that won’t allow them to debate prominent deniers because it gives the latter credibility they don’t deserve? (Heads up, guys, these people already have great dollops of largely unchallenged credibility with significant sections of the community; your silence won’t change that.) Play them at their own game, because right now, it’s the winning game. TAKE ‘EM ON FFS!


    (And Rupert Murdoch captured the “uncertainty” about the science?! And doesn’t know what the truth is despite all the resources he has to hand? Yea, right. That would have to be Rupert Murdoch the avuncular, bit-dippy tweetaholic, not Rupert Murdoch the savvy, calculating media mogul, whose position as evidenced in his papers and on Fox News is crystal clear: deny, deny, deny. Rupert Murdoch has done more than any other individual on the planet to entrench this chimera of “uncertainty”.)

  4. Bart Tony

    In reply to Calderwood. Rubbish! NASA,NOAA, CSIRO, NIWA and every major national scientific body confirm that 10 of the warmest years have been this century with 2005 and 2010 being the warmest.

  5. Tyger Tyger

    Tamas, nine of the ten hottest years on record have occured this century, the other just prior, in 1998, while January 2014 marked the 347th consecutive month in which global average temperatures exceeded the 20th century average. Those are the facts. Your source?

  6. Tamas Calderwood

    Bart, Tyger – you are mistaking the rate of change of the temperature (warming) with the temperature itself.

    yes, the world is warmer (temperatures have risen by just 0.8C in the past 150 years). But the world is not WARMING. The rate of change is basically zero. It stopped warming in 1998.

    It’s like mixing up speed and acceleration.

    You have heard about the temperature “pause”, right? It’s pretty commonly accepted now.

  7. Tyger Tyger

    “Absolutely the best article on this subject that I have read to date.”

    Really, Brian? Perhaps you need to read more. You could start with this defence of what Tim Flannery actually said, rather than parroting Andrew Bolt’s distortions:


  8. Rohan

    More idiots with zero self-awareness or sense of irony transmogrifying science and shit their feeble minds can’t handle into “religion” and “fearmongering”.


  9. Bart Tony

    Tamas it is only accepted by global warming deniers like yourself. Again NASA, CSIRO, NIWA and every major national and international scientific organizations disagree with you.

  10. dropBear

    where do your facts come from calder?
    you’ve made this claim twice in a very short discussion.
    How about some proof?
    You get paid for these posts after all.

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