Walking down the street in Cuiaba's main shopping district, I'm blown away as a truck built for the annual Carnival, with huge speakers built into an elevated platform, rolls past. On the side a homewares and electrical chain advertises that it will bring the Cup to your house (via one of its TVs). Aboard the float a man screams repetitive slogans through the enormous speakers as Brazil's ubiquitous mascot -- the tall and tanned, young and lovely girls from anywhere but Ipanema -- wave flags and look extremely bored.