Film & TV

Mar 31, 2014

Glenn Dyer’s TV ratings: a new low for Ten

Once again, poor programming saw audiences desert Ten for its commercial rivals and the ABC.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Is Ten trying to draw attention away from the ratings successes on Sunday nights of Seven and Nine by producing a series of record low ratings performances for its main channel? I know it’s a pretty long bow to draw, but how else do you explain what Ten is doing? It can’t really be planned, can it? But it’s starting to look like that with the second Sunday night ratings low in a row for the network’s main channel — which is supposed to be the main money maker, not loser.  So weak was Ten’s main channel last night that Ten’s ONE Network came close to toppling the main channel. Ten’s main channel share in metro markets was just 5.9%, well under last week’s low of 6.2%. ONE’ was 5.0% thanks to the telecast of the Malaysian F1 race.

In regional areas, Ten’s effort was worse  — its main channel prime time share was just 5.5%. In fact in regional areas, ABC1’s share of 11.5% was more than double Ten’s. Ten’s most watched programs were the Grand Prix with 507,000 national/ 375,000 metro/ 132,000 regional viewers, and Elementary with 537,000 national/ 380 metro/ 147,000 regional viewers. They are not numbers on which ratings success can be built — nor are they the figures to base a career on, especially as Chairman of a major media company, or two. They are testimony to Lachlan Murdoch’s weak management of Ten’s ratings woes for the past three years.

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