Film & TV

Mar 28, 2014

Glenn Dyer’s TV ratings: a big night for Nine, despite the footy

Replacing My Kitchen Rules with an AFL game did great things for audience share on rival networks.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Checkout and Nine’s The Block last night enlivened what was a average night of viewing — although the end of the Carlton-Richmond AFL game kept me up late and was worth the at times dreary play earlier in the game.

Seven’s schedule was broken up to accommodate the AFL game in Melbourne and Adelaide markets. That meant weakish returns for Seven in Sydney and Brisbane where Nine did very well. In fact  Nine won well with The Block having another very solid audience of 2.036 million national/ 1.434 million metro / 598,000 regional viewers. That’s believed to be a Thursday night record for the program. Nine also did well in regional areas. The ABC easily beat Ten into third spot in both the metros and regionals. Ten’s main share again failed to get into double figures — 9.9% in the metros and 8.0% in the regionals. The ABC was a solid third in all five metro markets. The AFL game averaged 1.070 million on Seven (657,000, main channel, 176,000 on Gem and 237,000 on Fox Footy).

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