Film & TV

Mar 11, 2014

Glenn Dyer’s TV ratings: Nine fights back as Seven’s programming lags

The novelty of My Kitchen Rules might be wearing off, if viewer numbers are anything to go by.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Another close win for the Seven Network over Nine, as Seven was dragged down by a weak performance from Revenge which was again beaten by Nine’s Love Child .That negated part of My Kitchen Rules’  winning metro margin over The Block. It was back Masterchef-ing in the studio, and viewers liked that more (and the bitching between two female couples) better than the Lunch Truck on Sunday night. It added nearly 180,000 metro viewers and nationally. Nine won the key demos though. Seven and Nine all but dead-heated in regional markets.

My Kitchen Rules had 2.559 million metro/ 1.734 million metro/ 825,000 regional viewers. The Block had 1.828 million national/1.283 million metro/ 545,000 regional viewers. Love Child had 1.711 million national/ 1.160 million metro/ 551,000 regional viewers. Revenge had 1.202 million national/ 806,000 metro/ 396,000 regional viewers. And the 500,000 national (350,000 in metro markets) margin between Love Child and Revenge explains how Nine got close in all people and picked up the demos, and again underlines Seven’s current problem — fading second tier programming not benefiting from the out-performance by My Kitchen Rules. Nine repeated Inside Story at 9.50 pm to try and increase viewer interest. It didn’t work — just 253,000 metro viewers watched, which isn’t encouraging. It was well beaten by Q&A on ABC1 and How I Met Your Mother on Seven.

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One thought on “Glenn Dyer’s TV ratings: Nine fights back as Seven’s programming lags

  1. Terry O'Loughlin

    Glenn, I’m interested to know if Ten’s dropping The Simpsons at 6.00pm Monday – Friday in favour of Modern Family is part of the problem for numbers for The Project. Modern Family simply doesn’t have a strong enough body of episodes, compared to The Simpsons, to engage an audience at 6.00pm. Are viewers actually turning off Ten at 6.00pm and dooming the entire line-up? Can you comment on the 6.00pm audience numbers then (say last year)and now?

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