Mar 11, 2014

A new radio empire: how Kyle and Jackie O remade FM radio

Everyone said Kyle and Jackie O would do well. But in just one ratings survey, they've tied for most popular breakfast show. It's a disaster for 2DayFM, which lost more than half its audience.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

Kyle Sandilands can move mountains — or at least get hundreds of thousands of people to change their radio dial.

Bosses at newly rebranded radio station KIIS will be thrilled with the results of the first radio survey since their expensive new breakfast hosts Kyle and Jackie O went on air — the audience for the station’s breakfast slot is up a massive 6% since the controversial duo took it over in January, toppling former home 2Day FM and the rest of the FM frequency.

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7 thoughts on “A new radio empire: how Kyle and Jackie O remade FM radio

  1. paddy

    As if Kyle hasn’t done enough creepy stuff with young girls.
    Here’s Effie Mann in Daily Life on his latest outrage “interviewing” Lorde.
    It may *rate*, but it doesn’t make it right.

  2. stephen Matthews

    Robbie Buck on ABC 702 ..what a colourless,insincere, disinterested bore.

  3. klewso

    Say what you like about him/them, they are feeding a rather large niche market.
    We are what we’re fed – and heaven knows that’s the sort of thing msm feeds on/us? “Bad Taste Rules!”?
    They’re a social barometer?

  4. Steve777

    What’s the saying – “Nobody ever went broke underestimating the taste of the American public”. It applies here as well.

  5. AR

    Colour me pole-axed. The audiences are mostly voters. Any Sydney readers, if brave enough, should check out the morning horror that is 96.1,The Edge, aka the Shallow End of the gene pool.
    Imagine a dumbed down 2GB for Boganville.

  6. The Old Bill

    There is a ray of hope on the horizon. My own radio poll, now of over 12 years duration, shows a slow and steady increase in ABC listeners, especially Triple J. This is based on the radio station selected when their car is presented for service at a dealership in the centre of a conservative federal electorate.
    You can only deny climate change, drive people to suicide, be a complete bogan AND run continuous ads for water purifiers for so long before people turn away.
    Unfortunately this is Australia, home of the moron, so we are about a century away from any real change.

  7. Carl cameron

    I have to say, the title of this article is pretty poor and irrelevant. How DID they remake radio? I found it a rather poorly written and boring article which told me nothing. Lots of contradictory statements throughout. But hey I have 9 days left to subscribe to Crikey before my awesome free preview runs out so maybe I’ll find that this is just a once off dribble waste of time and in fact you guys do have something informative or relevant to say. Here’s hoping..

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