Mar 11, 2014

A new radio empire: how Kyle and Jackie O remade FM radio

Everyone said Kyle and Jackie O would do well. But in just one ratings survey, they've tied for most popular breakfast show. It's a disaster for 2DayFM, which lost more than half its audience.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

Kyle Sandilands can move mountains — or at least get hundreds of thousands of people to change their radio dial.


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7 thoughts on “A new radio empire: how Kyle and Jackie O remade FM radio

  1. paddy

    As if Kyle hasn’t done enough creepy stuff with young girls.
    Here’s Effie Mann in Daily Life on his latest outrage “interviewing” Lorde.
    It may *rate*, but it doesn’t make it right.

  2. stephen Matthews

    Robbie Buck on ABC 702 ..what a colourless,insincere, disinterested bore.

  3. klewso

    Say what you like about him/them, they are feeding a rather large niche market.
    We are what we’re fed – and heaven knows that’s the sort of thing msm feeds on/us? “Bad Taste Rules!”?
    They’re a social barometer?

  4. Steve777

    What’s the saying – “Nobody ever went broke underestimating the taste of the American public”. It applies here as well.

  5. AR

    Colour me pole-axed. The audiences are mostly voters. Any Sydney readers, if brave enough, should check out the morning horror that is 96.1,The Edge, aka the Shallow End of the gene pool.
    Imagine a dumbed down 2GB for Boganville.

  6. The Old Bill

    There is a ray of hope on the horizon. My own radio poll, now of over 12 years duration, shows a slow and steady increase in ABC listeners, especially Triple J. This is based on the radio station selected when their car is presented for service at a dealership in the centre of a conservative federal electorate.
    You can only deny climate change, drive people to suicide, be a complete bogan AND run continuous ads for water purifiers for so long before people turn away.
    Unfortunately this is Australia, home of the moron, so we are about a century away from any real change.

  7. Carl cameron

    I have to say, the title of this article is pretty poor and irrelevant. How DID they remake radio? I found it a rather poorly written and boring article which told me nothing. Lots of contradictory statements throughout. But hey I have 9 days left to subscribe to Crikey before my awesome free preview runs out so maybe I’ll find that this is just a once off dribble waste of time and in fact you guys do have something informative or relevant to say. Here’s hoping..

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