The public health lobby’s unwillingness to engage with the alcohol industry is undermining campaigns to reduce drinking among at-risk groups, according to a senior public health figure who has hit out at the sector's attacks on the latest binge-drinking campaign. Last week DrinkWise, an alcohol industry-funded body that promotes healthier and more responsible drinking, released a series of ads aimed at encouraging more responsible drinking among young people. The "How To Drink Properly" ads -- in which an older, elegant male character provides tips on staying "classy" while drinking and knowing your limits -- were immediately savaged by public health figures.