"A good story has either the first word or the last word. This newspaper will have both."

With those words Morry Schwartz, property developer and media proprietor, introduced advertisers to The Saturday Paper, his big gamble on newsprint, which launched its first edition on Saturday. Featuring eight pages of ads for luxury cars, unaffordable watches, suits, the ballet and Tasmania, the first edition printed 80,000 copies on thick white stock. Judging by the shortages reported at many news agencies, exacerbated by delivery issues for subscribers, interest was high, at least in Canberra and Melbourne.