Film & TV

Feb 27, 2014

Glenn Dyer’s TV ratings: Seven’s Kitchen crushes Ten

Seven won the night with My Kitchen Rules, crushing Ten's line-up which is setting new lows each night.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Sorry to go on, but it was another disastrous night for Ten last night — its main channel share in metro markets was 7.3%, one of the lowest recorded (a top 10 contender) and in regional markets the share was lower — 6.4%. Ten’s most-watched program was again the 5pm Eyewitness News with 793,000 national / 580,000 metro / 213,000 regional viewers. The Biggest Loser again slid terribly to 466,000 / 319,000 / 147,000. As predicted, that ruined the audience for the returning American series The Good Wife, which could only manage 385,000/ 267,000 / 118,000 viewers. The ABC and ABC1 finished in front of Ten, again.

Ten rules off its first-half figures tomorrow night. No doubt when they are released in April, there will be a lot of trumpeting of the boost from The Big Bash cricket and then the Sochi Olympics. But the latter is a one off and the former was a rare Ten success at a time when its revenue slides. The underlying result will be again rotten as will the outlook if the current near-record lows don’t improve. Ten seems to have an absence of new programming content.

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