Film & TV

Feb 26, 2014

Glenn Dyer’s TV ratings: poor programming keeps Ten on the bottom

The Biggest Loser continues to drag down audience numbers for Ten's evening viewing.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

A stronger night for Ten, but to no avail as it again finished fourth. Seven and Nine had another battle, with My Kitchen Rules having another huge 3 million-plus night. Nine’s The Block again did OK, but was over a million viewers off the pace in metro markets  and more nationally. It was a similar finish in regional markets — Seven from Nine, with the ABC well in front of Ten, whose main channel share struggled up to 9.5%.

Ten’s problems were again centred on The Biggest Loser — 464,000 national/ 328,000 metro / 136,000 regional viewers – was not good enough at all. NCIS, which was a million-plus favourite two years ago,  could only manage 789,000 national/ 530,000 metro/ 259,000 regional viewers. That remains not good enough for a mature commercial TV network, no matter the spin about the post-Games line up needing to settle down. Given the amount of promotion Ten did for other programs during the games, the results this week are an embarrassment. Ten Eyewitness News averaged 805,000 national/ 575,000 metro/ 230,000 regional viewers, was again Ten’s most watched program. Again, a TV network will never do well if it can’t grow its post 6 pm audiences. The Biggest Loser backs up again tonight and will ruin the audience for the return of The Good Wife at 8.30pm.

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1 comments

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One thought on “Glenn Dyer’s TV ratings: poor programming keeps Ten on the bottom

  1. Fiona

    “NCIS, which was a million-plus favourite two years ago, could only manage 789,000 national/ 530,000 metro/ 259,000 regional viewers. That remains not good enough for a mature commercial TV network, no matter the spin about the post-Games line up needing to settle down.”

    Yes, well, if you keep randomly shuffling programs around timeslots, and switch between “new” and “repeat” with complete gay abandon, even the regular viewers aren’t going to bother. Anyone who really loves a show will eventually shrug, learn how to torrent, or just wait until it comes out on DVD.

    Spin it how they like, but what those who still watch free-to-air TV crave is reliability, probably because their home internet access isn’t good enough to replace TV. Remove that, and they’ll learn about more reliable sources of entertainment. Honestly, TV is heading the way of print media. Give it a few more years and it’ll be the sole province of those without reliable Internet access.

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