Film & TV

Feb 25, 2014

Glenn Dyer’s TV ratings: no hope for Ten

Ten's viewership figures have improved slightly, but they're still among the lowest of all time.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Another shocker for Ten. For the second night in a row the network had one of its lowest-ever main channel shares since the Oztam ratings system was introduced 13 years ago. Sunday night saw a metro share of 6.4% for the main channel, last night it “improved” to 6.8%. In regional markets, the main channel share also “improved” to 5.4%, from the all time low of 4.2%.

Ten’s most watched program was Ten Eyewitness News at 5pm with 868,000 national/ 597,000 metro/ 271,000 regional viewers. Ten’s decision to program the animal doco One Life with Daniel Craig for two hours from 8.30pm backfired spectacularly with 295,000 national/ 216,000 metro/ 79,000 regional viewers. This is now the testing period for CEO Hamish McLellan (who reckons Seven’s “in a mess”) and chairman Lachie Murdoch and the board. Will the latter panic as they did with James Warburton? The ABC easily retained third spot nationally and in metro and regional markets thanks to its strong line up of programs viewers wanted to watch. No wonder the Murdoch empire is upset with the ABC; Fancy thinking it could get away with outperforming a family company and also showing up a member of the sainted family!

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