Feb 24, 2014

Media briefs: papers on papers … Italy’s wunderkind … Sochi wrap …

Australian exclusive watch (just kidding Chris) ...

Oz exclusive watch (just kidding, Chris). It’s Monday, and that means it’s media day at The Australian and the Australian Financial Review. The Oz has a new media editor, after former editor Nick Leys turned ABC spinner. The section, now under Sharri Markson, has scored not one but two exclusive interviews with News Corp chiefs this week (one with Oz editor-in-chief Chris Mitchell and another with News Corp chief executive Julian Clarke). In this sense, Markson’s wholly outdone The Fin, whose media section can boast only one interview with a Fairfax executive (chief Greg Hywood on scrapping cross-media ownership laws).

The video interview with Mitchell is worth watching (even if the questions are predictably soft). “Much of the driver for us is exclusive news. I’m regularly criticised on Crikey for the number of red exclusives, but they are quite important to driving digital subscriptions,” Mitchell told Markson. She then revealed the Oz managed to more than double its digital subscriptions the day it broke the ABC salary yarn. Mitchell described it as “our most successful day apart from the day we launched the paywall”.

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3 thoughts on “Media briefs: papers on papers … Italy’s wunderkind … Sochi wrap …

  1. Matthew of Canberra

    I’ll go first … what’s a “red exclusive”?

  2. klewso

    “It’s the commie Left’s fault”?

  3. Myriam Robin

    Matthew of Canberra: When the Oz has what they say is an exclusive, they print a big red ‘exclusive’ in capital letters above the title in the paper. Hence, ‘red exclusives’.

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