Feb 24, 2014

How The Guardian is colonising the Australian media landscape

The Guardian's Australian operation isn't commercially sustainable yet. But with revenues 300% up on expectations, it's well on the way to it, its managing director tells Crikey.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

The Guardian’s Australian operation isn’t commercially sustainable  — not yet. But with revenues apparently 300% up on expectations, it’s well on the way to it, managing director Ian McClelland tells Crikey.

It’s McClelland’s job to make sure Guardian Australia can sustain itself once the original investment by Wotif founder and philanthropist Graeme Wood runs out. And at least so far, it’s going well. Last week the local outpost of the increasingly international masthead announced it was setting up a Melbourne bureau, nine months after hanging a shingle in Sydney. This announcement comes far ahead of schedule — the team originally expected to expand to Melbourne in years, not months.

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11 thoughts on “How The Guardian is colonising the Australian media landscape

  1. Thomas King

    whoops had an ad blocker installed for the Guardian. Just changed the settings. I would be more than happy to pay a similar amount as I currently do for the Crikey for the Guardian/au – take my money dammit.

  2. mikeb

    The Graudian has become my online “paper” of choice – perhaps because it is a bit left of centre (like me). Having no paywall isn’t a factor as it’s laughingly easy to bypass existing paywalls anyway. I just like the slightly Brit styling and good opinion writers. Plus the online comments are vastly superior to Aust equivalent. I don’t know why as I suspect most contributors are Aussies but they just seem to have more wit and good humour along with the customary outrage.

  3. lostcause

    It is so refreshing to have a left leading antidote to the Murdoch press with its slithering endorsement of all things conservative. Plus the access to overseas news. A great and unexpected addition to the Australian landscape.

  4. Interrobanging On

    I wanted to give The Global Mail money…

    And I am happy to help out The Guardian with clicks at least for now. It has been a valuable addition – the hysterical reaction to the Snowden revelations shows it is getting up some noses in a journalistically strong way.

    PS Don’t worry, Ed. I still like much of Crikey too.

  5. AR

    Like others, i would have paid for the Global initially but they never sought nor even allowed it.
    Crikey ain’t cheap and has too much filler & drivel but it does something quintessentially Oz so I’ll stick with. For the near future but am looking forward top Saturday in march

  6. Ted Parker

    I reckon The Guardian is bang in the centre, just intelligent you know? Most everything else has moved so far to the right. Unfortunately the ABC, in an attempt to acheive “balance” has a faux right wing look to it in its news and current affairs sections.

  7. CML

    The Guardian Oz is fabulous! It is balanced, has very good opinion articles and lots of informative local and overseas reporting of the news.
    Like those above, I would be happy to pay for reading it, but think they are on a winner because all content is free. And you get to have YOUR say! Even some of the advertisements are helpful (travel, etc).
    I wish them every success, and hope they keep doing exactly what they are doing for many years to come.
    dog knows, we were going nuts trying to find out what was really happening at home and overseas with only Ltd News propaganda to rely on!!

  8. Buddy

    I pay for a couple of news providers and would pay for the guardian as well…. Much needed voice in the Murdoch landscape .. And hired some seriously good journos..

  9. Liamj

    Guardian is nice, good compared to cowed ABC and tabloid Fairfax, great compared to the cliched advertorials of News Corp(se). The comment threads on Guardian are sometimes superb, but its very thin on local content. Keep up the real journalism Crikey and you’ll have nothing to fear.

  10. Dogs breakfast

    It’s a good time for them to come in, seeing that smh/age have largely left the quality journalism space.

    I haven’t gone there yet, but it seems inevitable. The statements here that they have good opinion writers will be like a breath of fresh air. I suspect one hand would pretty much cover the good opinion writers currently served up in Oz.

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