Film & TV

Feb 20, 2014

Glenn Dyer’s TV ratings: not even the Olympics can bring viewers to Ten

Ten received another walloping at the hands of Seven and Nine.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

My Kitchen Rules really ruled last night with another massive audience in metro and regional markets. Seven won big in Metro and regional markets and has the week won, along with the demos. It averaged 2.711 million national/ 1.880 million metro/ 831,000 regional viewers. Nine’s The Block had its biggest Wednesday audience last night — but more than a million behind My Kitchen Rules with 1.609 million national/ 1.045 million metro/ 564,000 regional viewers. Nine’s 6-7pm news and A Current Affair also did well again in metro markets, especially in Sydney where Nine won by 135,000 and Melbourne where the winning margin was 111,000. Seven won Brisbane, Adelaide and Perth. Those problems in Sydney and Melbourne for Seven at 6 to 7 pm just won’t go away, will they?

Ten though was miserable — its main channel only had a share of 8.4% in the metro markets  and even lower in regional markets — 7.0%. The ABC beat Ten for third in regional markets overall as well. The problem for Ten management is to spin the network’s performance  in covering the Sochi Winter Games. Take last night, for example. The coverage on Ten’s main channel from 8.30 pm averaged 297,000 in metro markets. But on ONE with its HD coverage, the average audience was 302,000 in metro markets from 8.30pm as well.  That’s not good enough and not supposed to happen. The main channel is not described thus for any reason other than it’s the channel where more viewers are supposed to watch. But not last night for Ten.

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