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Feb 14, 2014

Fairfax trumps News in race for digital subscribers: audit

Fairfax's paywalls are more porous, and more expensive to unlock. But its two metro dailies are streaking ahead of News Corp when it comes to digital subscribers.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

It’s only been seven months since The Age and the Sydney Morning Herald introduced metered paywalls, but Fairfax has leapfrogged ahead of News Corp in snatching up digital subscribers.

11 comments

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11 thoughts on “Fairfax trumps News in race for digital subscribers: audit

  1. Andrea

    And what about the Guardian Australia? I know it doesn’t have a print edition here, but it would be very interesting to know how it fits into the digital circulation figures.

  2. Will

    The sooner The Australian bleeds to a rightful death the better.

  3. Peter Evans

    Well done to Fairfax for getting some decent numbers. Early days but there must be some good value there to sell to advertisers. They’ll have very detailed analytics and know each subscriber’s reading patterns in forensic detail, so targeting advertising and getting more for it must be a big part of their revenue plans.

  4. Raymond Blessing

    If the Australian had more objective reporting it would increase its subscribers.

  5. AR

    People pay to access the T’graph? Tell me it ain’t true! How would such gibbering morons get their knuckles off the floor long enough to use a keyboard?

  6. Itsarort

    Ar is right. News Corp is going to have to set-up single ‘click’ access on their web page before statisticians can confidently say that the number of people who WANT the Tele’ online has one-to-one correspondence with the number of people who actually HAVE the Tele’ online.

  7. Percy Pigeon

    George Megalogenis is one of my favourite journalists.

    But I simply refuse to subscribe to The Australian if it means subsidising Rupert’s braying right wing disingenues (or indeed, Rupert himself). Never going to happen.

    George, would you consider moving to Fairfax? Please?

    Re Fairfax, I’m not currently a subscriber due to financial circumstances, so currently I subscribe only to Crikey. But I forsee myself becoming a Fairfax subscriber in the not too distant future.

    I see Fairfax’s token right wing partisans as annoying, but mostly clumsily harmless. Amanda Vanstone, Paul Sheehan – obvious right wing trolls are obvious, and unlikely to sway most Fairfax readers.

    But no matter if I have the cash to spare or not, I won’t pay to read the Oz (or the Hun) given the amount of column space purposely given over to destructively mendacious partisan bullshit. Nope. Uh uh.

  8. Percy Pigeon

    Ha! Silly Percy. Didn’t realise that George had left the Australian. Oh well, I guess I no longer need pine for what (I imagined) was behind Rupert’s paywall.

  9. Carbon Footprint

    So no one wants to read predictable right wing crap, not really news at all.

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