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Feb 10, 2014

Why today’s higher readership figures won’t save newspapers

The latest figures show a 7% rise in digital readership for Australia's newspapers. But it's a metric ultimately irrelevant to advertisers.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

A reader who clicks a social media link can’t make up for the loss of a reader who reads the morning paper with breakfast.

1 comments

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One thought on “Why today’s higher readership figures won’t save newspapers

  1. Pete from Sydney

    Certainly won’t hurt them….

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