Feb 10, 2014

Why today’s higher readership figures won’t save newspapers

The latest figures show a 7% rise in digital readership for Australia's newspapers. But it's a metric ultimately irrelevant to advertisers.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

A reader who clicks a social media link can’t make up for the loss of a reader who reads the morning paper with breakfast.

That’s the reaction of media industry analysts to this morning’s release of Enhanced Media Metrics Australia (EMMA) figures, which show newspaper readership is up 1% overall since August due to a 7% boost in digital readership, which offsets a loss in print audience.

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One thought on “Why today’s higher readership figures won’t save newspapers

  1. Pete from Sydney

    Certainly won’t hurt them….

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