Media

Feb 10, 2014

Media briefs: Rupert’s Tumblr … Foxtel profits … Lee Lin …

Murdoch's social media reform ... Aussie dollar slide hurts Foxtel ... Video of the day: starring Lee Lin Chin ...

Murdoch’s social media reform. News baron Rupert Murdoch seems to have tweaked his personal social media strategy: Tumblr is out but Twitter is back on. His official Tumblr, which used to be open-access (and was endlessly interesting to Crikey journalists), has been locked in the last few days. Visitors now see this:

Crikey last checked the Tumblr on Thursday and it was open-access, although nothing had been posted since mid-December (before that it was updated roughly every two to four days). The site was co-ordinated by one of Rupert’s staff and featured lots of fairly informal photographs of Rupert at work — having pranks played on him, opening Christmas gifts, chatting to protege (and News CEO) Robert Thomson, sitting in endless meetings with white men in suits around the world, looking at kangaroos while in Australia. This remains one of our Tumblr favourites — Rupert dancing with a robot (they were performing Do Da Heisman) …

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