Feb 5, 2014

Analysts bullish on free-to-air TV spend, but Ten might miss out

There's good news in advertising forecasts for media proprietors -- even those dinosaur free-to-air networks. But Channel Ten's recent gains might be short-lived.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

For media companies, both analogue and digital, advertising bookings generally remain the largest share of revenues. And while there’s a lot to be said for structural changes in the media, the last three years have been unusually lousy for ad sales.

The ad market grew just 1.1% last year. That followed two more years of belt-tightening — ad spend increased 1.2% in 2011 and declined 1.3% in 2012.

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One thought on “Analysts bullish on free-to-air TV spend, but Ten might miss out

  1. Electric Lardyland

    I’d be curious to know, if any work has been done on researching how many people still actually watch ads on TV? That is, how many people are like me and most of my friends, who automatically reach for the remote whenever there’s an ad break?

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