People & Ideas

Jan 30, 2014

Hang Ten: will anyone watch the Winter Olympics?

Viewership numbers for the Winter Olympics have fallen down a ski slope in recent years, so Crikey intern David Ross asks: will Ten make its money back? Maybe not -- but that's not the point.

Crikey Intern — The next generation of <em>Crikey</em> journalists.

Crikey Intern

The next generation of Crikey journalists.

There are eight days until the opening ceremony at the 2014 Winter Olympics in Sochi, Russia, the first Eastern Bloc Games since before the fall of the Berlin Wall. Are Australian audiences readying themselves to catch favourites like Nordic combined, curling, bobsleigh, biathlon and the death-defying skeleton?

With the opening ceremony set for 11am Sochi time, 3am AEST, you’ll be able to catch the closing moments around 6am if you’re up that early. Channel Ten, which shelled out $20 million for the Games, will be hoping for high viewership numbers. But with the time difference, will anyone be watching?

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6 thoughts on “Hang Ten: will anyone watch the Winter Olympics?

  1. paddy

    [“Not that many people are excited about the Winter Olympics,” he said.]
    Although it’s only Thursday, I think that’s a sure-fire winner for understatement of the week.

  2. William Jackson

    Women will watch curling because it is the only opportunity they get to see men with brooms in ther hands.

  3. Gavin Moodie

    The winter olympics are big here in Canada. Most attention is on men’s (ice) hockey, which is like the tests, state of origin and AFL/NRL finals combined.

  4. Rourke

    Erratum: the ceremony starts at 8pm Sochi time, not 11am. It is 3am AEST. 11am is the start time on the US East Coast, but hilariously they won’t get to see it until 8½ hours later as NBC refuses to show it live.

  5. Peta

    If their time zone is 7 hours behind ours, how does that make morning and afternoon events in our sleeping hours? 10am starts would start at 5pm our time and head into our evening which is perfect. Better than Vancouver where most things were on while people were at work

  6. david harris

    Snow, Vodka, people doing stupid things in snow, Roy and HG hosting a rundown at the end of the day. How could anyone not watch it?

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