There are eight days until the opening ceremony at the 2014 Winter Olympics in Sochi, Russia, the first Eastern Bloc Games since before the fall of the Berlin Wall. Are Australian audiences readying themselves to catch favourites like Nordic combined, curling, bobsleigh, biathlon and the death-defying skeleton?
With the opening ceremony set for 11am Sochi time, 3am AEST, you’ll be able to catch the closing moments around 6am if you’re up that early. Channel Ten, which shelled out $20 million for the Games, will be hoping for high viewership numbers. But with the time difference, will anyone be watching?
The last Winter Olympics to roll around -- 2010 in Vancouver -- were broadcast on Nine and attracted 580,000 viewers three days after the opening ceremony and 506,000 five days after, according to Crikey TV-man-in-residence Glenn Dyer. The last night of the Games averaged just 297,000 -- a whisper of the post-opening ceremony highlights of 910,000. Once Australia stopped winning medals the audience stopped watching.