Glenn Dyer’s TV ratings: Nine’s audience numbers continue to dive

Not even the T20 cricket could stop the My Kitchen Rules juggernaut.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

My Kitchen Rules won last night as it streeted the first T20 game between Australia and England. Nine stayed in the hunt because the T20 game ran from 7.30 to 10.30pm whereas My Kitchen Rules ended at 8.45 and the movie Notting Hill (a repeated of a repeat of a repeat etc etc) could only manage just over half the T20’s audience. (1.816 million national/ 1.172 million metro/ 644,000 regional viewers). My Kitchen Rules had 2.482 million national/ 1.685 million metro/ 797,000 regional viewers). For all the stuff written about how exciting T20 cricket has become (no doubt helped by the News Corp PR machine for Ten’s Big Bash contests), I found last night’s first of three games between Australia and England a flat affair — the final ODI on Sunday night, and the one in Brisbane where Australia snatched improbable wins, had more drama — as did much of the Test cricket I managed to see either on TV here, or on YouTube.


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